The Taste Test The Taste Test
The Taste Test
$185.00

The Taste Test is a framework created by studio jac for evaluating modern brand culture. Through a comprehensive assessment of your brand across the five Taste Test categories, studio jac provides an outside perspective on how your brand is showing up today, along with actionable recommendations for strengthening it.

THE TASTE TEST

WHAT IS IT?

The Taste Test is a framework created by studio jac for evaluating modern brand culture. Through a comprehensive assessment of your brand across the five Taste Test categories, studio jac provides an outside perspective on how your brand is showing up today, along with actionable recommendations for strengthening it.

WHAT TO EXPECT

After making your purchase, you will receive an email from studio jac containing a short questionnaire and a request for links to relevant channels such as your website, social media accounts, newsletter, and any other materials that help tell your brand's story.

studio jac will complete the assessment within 5 business days of receiving your completed questionnaire. Your results will be delivered via email in the form of a detailed report, which includes:

• A breakdown of your performance across all five Taste Test categories

• Key strengths and areas where your brand is performing particularly well

• Detailed observations, opportunity areas, and recommendations for improvement

• A 30-minute review call with studio jac to walk through the findings and answer questions

FREQUENTLY ASKED QUESTIONS

    1. CLARITY: Can someone quickly understand who you are, what you do, and why you do it?

    2. CULTURAL RELEVANCE: Does this brand understand the world it operates in today?

    3. AESTHETICS: Do all touch points feel intentional, cohesive, and visually appealing?

    4. COMMUNITY: Are people connected to this brand, or simply just purchasing from it?

    5. EXPERIENCE: Does interacting with the brand feel intentional and aligned with its promise?

  • The Taste Test is designed for founders, startups, growing brands, creators, and community builders who want a better understanding of how their brand is perceived. Whether you're building something new or refining an established brand, the assessment helps identify strengths, opportunities, and areas for improvement.

  • Most brand audits focus on messaging, positioning, and marketing performance. While it touches on some of that, the Taste Test evaluates broader aspects of modern brand culture which considers ideas, aesthetics, and behaviors that shape how people perceive and interact with brands.