THE TASTE TEST
A FRAMEWORK BY STUDIO JAC FOR EVALUATING MODERN BRAND CULTURE.
SELF ASSESSMENT
A free 15 question self assessment to get a high-level understanding of where your company stands across the five Taste Test categories: Clarity, Cultural Relevance, Aesthetics, Community, and Experience.
THE TASTE TEST by studio jac
The COMPLETE Taste Test assessment performed by studio jac to provide an outside perspective on your company and provide actionable recommendations to improve your brand’s taste.
studio jac will review your company’s website, social media, and responses to a detailed questionnaire (beyond the self assessment) to provide a comprehensive breakdown of where opportunities lie. After sending over your full Taste Test results, studio jac offers a complementary call to review the observations and recommendations.
FREQUENTLY ASKED QUESTIONS
-
CLARITY: Can someone quickly understand who you are, what you do, and why you do it?
CULTURAL RELEVANCE: Does this brand understand the world it operates in today?
AESTHETICS: Do all touch points feel intentional, cohesive, and visually appealing?
COMMUNITY: Are people connected to this brand, or simply just purchasing from it?
EXPERIENCE: Does interacting with the brand feel intentional and aligned with its promise?
-
The Taste Test is designed for founders, startups, growing brands, creators, and community builders who want a better understanding of how their brand is perceived. Whether you're building something new or refining an established brand, the assessment helps identify strengths, opportunities, and areas for improvement.
-
Most brand audits focus on messaging, positioning, and marketing performance. While it touches on some of that, the Taste Test evaluates broader aspects of modern brand culture which considers ideas, aesthetics, and behaviors that shape how people perceive and interact with brands.